Myrtle Beach, SC

208 Bush Drive • Myrtle Beach, SC 29579
Tel: 843-236-1993 • Fax: 843-236-0848

DMA: 112

Total Population (18+): 498,072 - Caucasian: 58% - African American: 31% - Hispanic: 3%
Median Age: 36.4
Population Growth: (1990-2000): 20%
Median HH Income: $46,498

The Myrtle Beach metro area, also known as South Carolina's Grand Strand, is comprised of 60 miles of beaches spanning from Little River, at the North Carolina border, through the historic Waccamaw Neck into Georgetown. This unique metro area consists of Horry and Georgetown counties. Also, Myrtle Beach is home to AVX corporate headquarters.

Desirable climate, exciting recreational activities, a picturesque environment and a major influx of live music theaters contribute to the Grand Strand's booming tourism and rapid growth in permanent residents. According to a survey completed by a Washington, D.C.-based economics firm, "It's a healthy metropolitan area...one of the strongest in the nation. Myrtle Beach will be the nation's second-fastest growing metropolitan area over the next decade with new jobs being created almost as fast as people can move here to take them." Thanks to a healthy economy and the direct economic impact of tourism totalling over $2.4 billion, Myrtle Beach's population is expected to increase 10% by 2002.

For several years, Myrtle Beach has remained one of the top tourist destinations in the United States, with an estimated 13 million visitors annually; many coming to enjoy over 100 golf courses.

NextMedia Outdoor’s strong presence in the market, diverse product mix, top-notch sales force and award-winning creative team offers clients an opportunity to share their message with visitors and residents of the Grand Strand.

NextMedia Outdoor offers several vehicles for implementing successful advertising campaigns. Available in the Myrtle Beach market are many high-profile permanent and rotary bulletin locations, 30-sheet poster panels and premiere panels. All offer excellent general market coverage opportunities as well as ethnic targeting. The plant has been upgraded significantly over the last three years through major acquisitions, new leases in prime areas of the market and improvements to existing locations.


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Myrtle Beach

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